Texture is key to consumer satisfaction

That's why Soft'r technology optimizes the texture of soft bakery products in all their aspects:

  • from the initial feel of a product that is soft and resilient;
  • to the enjoyment of a moist crumb, short bite and a product that melts in the mouth;
  • and with breads and rolls that stay fresher longer!

Find out what is your texture

SOFT'R IS A BREAKTHROUGH TECHNOLOGY

Puratos researches local consumer preferences on multiple texture characteristics. With the Soft'r technology, you can master more than softness. We define the optimal synergy of ingredients to express each desired texture in line with consumer preferences. The What's your Texture tool and the Optitool are designed to help engineering the preferred texture in a competitive marketplace.

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Soft'r Breaking News

02/2009 Puratos is organizing an Innovation and...

Nowadays consumers are looking for baked goods which offer more than just... Read more

03/2009 Puratos and Fugeia establish an alliance...

The Puratos Group and Fugeia disclosed their partnership aimed at developing... Read more

03/2009 Great tasting bread start with SAPORE

To help bakers meet the growing consumer demand for authentic and... Read more